Today's scary thought

"Problem is, electoral politics is a highly superficial field. A series of experiments has shown that subjects, even young children, can reliably pick the winners of races based solely on candidate photos. Now, most voters tend to support one party or the other no matter what. But swing voters tend to have the greatest susceptibility to the influence of superficialities." -- Jonathan Chait, New York Times, "The G.O.P.’s Dukakis Problem"