Apart from it's clean interface and superior search technology, Google was bound to blow away competitors Yahoo! and Bing because the name "Goggle" lent itself to being verbalized. "Google It" is now part of our popular culture. Similarly, Federal Express really took off when it became "FedEx" and the phrase "FedEx It" entered the lexicon. Would be entrepreneurs take note.
Sunday, June 19, 2011
'Google It'
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