How to promote a new movie effortlessly

Nirvana is generally defined as a state of perfect happiness; an ideal or idyllic place. Hollywood has found the marketing equivalent of this state of grace with the comedy film "Horrible Bosses." For it gives enterprising newspapers like the LA Times (and many other news outlets) the perfect excuse to gin up stories like: "Do 'horrible' bosses like Kevin Spacey, Colin Farrell and Jennifer Aniston - i.e., the madman, the manipulator and the maneater - exist in real life?" Nothing mixes better than a cocktail of silly journalism and free publicity. And for the latter, somebody at Warner Bros. definitely deserves a raise from his or her boss.