Friday, July 8, 2011

Some salt for your wound, madam?

IF YOU'RE FUMING because you think Casey Anthony got away with murder, then you may go berserk over the next plot-point in this saga. She's about to become a very wealthy lady.

Harrumphing, bestselling author Jason Pinter (like a lot of folks) immediately went into denial. He argues that Casey – whom he calls "the most reviled mother since Faye Dunaway in Mommie Dearest – will never land a seven-figure book deal. Do you hear? NEVER! Speculation by PR experts to the contrary is "a crock," he says. "I highly doubt there will be any demand for a book." Besides, he concludes, "people will have moved on" in six months.

Clearly, Pinter is living off-world someplace. Here on Earth, publishers will be tripping over each other in the rush to offer Casey a book deal. She'll score at least seven figures. And as the world awaits her version of "If I Did It" (which, trust me, a ghostwriter will crank out in less than six months), she'll reap a fortune from the epic Oprahian interviews. "She could probably get $1 million from an outlet – it could be a network or a tabloid-type magazine," said Michael Levine, a Hollywood PR expert. Then there's the TV movie and the inevitable reality show (pair her with "The Situation" and you can't lose). And that's before we get to the glam spreads in Maxim, FHM and Playboy. And please, no shocked faces when the sex-tape surfaces and goes viral in 30 seconds.

But we've all seen this movie before. Sure, Pinter is right when he says there is "zero sympathy" for Casey. But that simply means she'll play the woman you love to hate. There's more profit in that role anyway. Good girls win praise and adoration. Bad girls win notoriety – and make buckets of money milking it for all it's worth. Just ask Snooki.

The irony is that Casey probably has little leeway in her career choices. Outside of the porn industry (which has already extended offers), who would hire her? In any event, Casey is just the latest Bride of Frankenstein to haunt our celebrity-obsessed culture. When the media insist upon "merchandising tragedy," as Howard Kurtz put it, Casey Anthony is the inevitable byproduct. As for the whirlwind we're reaping, there's no one to blame but us.

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