Tuesday, January 25, 2011

Talk news to me, baby

OK, OK – I couldn’t resist this one. A new Indiana University study finds when a female news anchor’s sexual attractiveness is played up, male viewers retain less information. You mean it took a couple of learned scholars to come up with that? “Males may be drawn to those alluring anchors,” the researchers said, “but they may not remember what they were talking about.” Right, the same thing tends to happen on first dates. Apparently, it’s all about evolutionary psychology. When we process info, visual cues trump verbal ones (because it’s faster). The piece also noted that it “confirms something women have long suspected: A sexually charged image can flood the male brain, stimulating its visual processing component ‘to levels that demand close to full cognitive capacity.’” No kidding. But, hey, it really is hard to stay focused on US-China bilateral relations when anchors like Fox News’ Megyn Kelly (pictured above) go all “come hither” on us. Heh.

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