How not to blow it

To make a political point, conservative writer David Frum relates a story from Karen Hughes (left), the ex-Bush communications adviser. Walking along a beach one day, she looked up, saw an airplane pulling an advertising banner. It read: "Jill come back, I am miserable without you, Love, Jack." Hughes thought: "Bad message, Jack. Too much about you — not enough about her." Frum thinks that is "good advice for all the would-be Republican nominees." He's right. Hughes, too, is right about clueless (and presumably still single) Jack.