Tuesday, March 20, 2012

Mission Accomplished

This just in from New York magazine: "Jeremy Lin, who is no longer the world's most important person, signed a two-year deal today to become Volvo's 'brand ambassador.' His advertising will focus on the U.S and China." The terms of the endorsement contract weren't disclosed, per the Wall Street Journal. But we can safely assume millions of dollars are involved. Well played, sir.

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