Gallows humor

For some reason, this joke is getting wide circulation on Twitter: "An SEO copywriter walks into a bar, grill, pub, public house, Irish, bartender, drinks, beer, wine, liquor..." Get it? Funny. In fact, it’s hilarious. Yet, SEO (short for search engine optimization) really only has meaning to journalists chafing under newsroom edicts to compose their prose in a manner that will lure page views. (You see the flaccid end-products – what passes for writing – everywhere on the web today.) With luck, we’ll get pass this deluge of editorial shortsightedness before the art of well-crafted words disappears altogether. Otherwise, the joke will be on all of us.