Saturday, February 25, 2012

Ben & Jerry's love you long time

Has America, even liberal America, lost its collective mind?

So there I was, minding my own business online this morning, when I stumbled across this cultural hiccup:
Ben & Jerry’s has begun selling a limited-release new flavor at its Harvard Square shop in honor of basketball’s sudden sensation, Jeremy Lin ... the new frozen yogurt pints are made at the Harvard Square shop with vanilla frozen yogurt, lychee honey swirls and come with a fresh waffle cookie on the side, which can be dipped into the container or crushed on top ... The fresh waffle cookie ingredient replaces initial batches of the flavor that included 'fortune cookie pieces' mixed in with the frozen yogurt ..."
Um, wha'? Wait -- fortune cookie pieces?

It seems Ben & Jerry's did a quick backward moonwalk, Michael Jackson-style, when some customers began pointing out that using the Chinese crisps were, well, kinda sorta stereotypical in a racist kinda way. Ya think? New York magazine's Dan Amira put it best: "You would think [Lin] was the first Asian person ever."

If you want a taste of real American Lin-sanity, well, here it is. Evidently, we "love you long time," Mistah Jeremy. Disappointing, ain't it?

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