The 'weird' road to the White House

Rob Long of Ricochet (a conservative blog) offers his Theory of Everything as it applies to winning presidential elections. To wit: "It's a pretty simple law. Here's what you have to do: You have to act less weird than your opponent. Note: Long's Law doesn't say you have to act normal. For most office-seekers, that's just not an option. Long's First Law of Winning Elections is, you have to act only slightly less weird than your opponent. Think about it: Bush v. Gore. Clinton v. Bush. Obama v. Clinton. Even Obama v. McCain. All of these races were colored, primarily, as a contest between an awkwardly packaged and remote-controlled candidate and one who seemed more, well, human. Less weird." Right. Long's theory is daft, of course. But let's humor him. If being less odd than the other odd ducks is all it takes to win, then President Obama can totally relax about reelection.